Sharia Stocks and Muslim Millennials Investors in Indonesia: Between Religious and Economic Motives

Purpose: The objective of this study was to explore why Muslim millennials in Indonesia prefer invest Islamic stocks on the Stock Exchange (IDX). Theoretical framework: stock investments that align with religion and consistency moral integrity upheld by community, including investing. Design/methodology/approach: This a qualitative research method case approach. Data were collected through in-depth interviews ten millennial investors who IDX. analysis carried out using thematic descriptive analysis. Findings: findings suggest for following reasons: adherence values beliefs, ethical investment, risk management, diversification, potential better returns. Research, Practical & Social implications: We further studies include more specific group determine influence previous investment experiences, personal characteristics, financial situation their preferences investing stocks. In addition, it can also conduct comparative among several different countries or cultures identify factors sharia decisions provide broader representative picture. Originality/value: provides insights into drive study's could benefit investors, capital market industry, policymakers developing targeted strategies attract investors. Additionally, contributes literature behavior emerging markets